What does TikTok’s ban in the U.S mean for paid social advertising?

TikTok's Ban In The U.S 1. image of mobile phone with tiktok logo 2

What does TikTok’s ban in the U.S mean for paid social advertising? In recent months, the social media landscape has been shaken by the news of TikTok facing a potential ban in the United States.  This development has raised concerns among advertisers who have heavily relied on the platform to reach their target audience.  In […]

What is SORA Open AI? Let’s Find Out

WHAT IS SORA OPEN AI

So, What is Sora Open AI? Sora is a text-to-video model developed by the America-based artificial intelligence research organization OpenAI. Sora AI can generate videos based on descriptive prompts, extend existing videos forwards or backwards in time, and generate videos from still images. If fair to say that Sora, despite being in it’s infancy, represents a […]

How Developing a Winning Brand Strategy Is Critical For a Succesful Business.

developing a winning brand strategy. image glass chess pieces

Understanding Why Developing A Winning Brand Strategy Matters. Developing a successful brand strategy is a crucial part of any business’s long-term success. A strong brand is an essential component of a product or service’s success, ensuring customers recognize and remember your product. In order to create a winning brand strategy, a business needs to take […]

Why Are Website Loading Times Important?

Why Are Website Loading Times Important? Imagine of a tortoise

So Why Are Website Loading Times Important? In today’s fast-paced digital world, website loading times play a crucial role in user experience, search engine optimization, and overall business success. Understanding the importance of loading times is essential for website owners and developers looking to provide the best online experience for their users. In this article, […]

What is E-A-T in marketing

Post Table of Contents Every business should want to win the hearts and minds of its target audience but this is easier said than done. Content marketing is one area that, if done right, can really help create strong brand credibility, and awareness and earn audience top-of-mind positioning.  One term that has gained prominence in […]

What is Predictive Analytics?

what is predictive analytics. image of woman looking in to the light from a cave

Predictive analytics is a valuable tool for business growth opportunities, offering a business the ability to improve present-day decision-making by offering a glimpse into future customer purchasing habits. It’s like using foresight and not hindsight to make decisions. Enabling predictive marketing can be a challenge due to the huge amounts of data generated from various […]

How To Choose the Right Social Media Platform for Your Business

hot to choose the right social media platform for your business. image of people holding each other

Post Table of Contents Let’s Kickoff With Some Summary Stats. Almost 5 billion people in the world today have at least one social media account. 98% of all internet users have at least one social media account. 92.6% access the web using mobile devices. TikTok continues it’s rapid growth, having reached over 1.3 billion users […]